Marketplaces
e.g., Passionfroot
Great for
Finding new sponsors
Less ideal for
Managing existing relationships
Cost structure
Transaction fees on every deal
Best when
Starting out, need deal flow
SponsorshipManager
Creator deal ops
Sponsorship Manager
Built for creators running repeat sponsorship revenue
Run your sponsorships
like a real business
Last month you forgot to follow up on a deal. The month before, a sponsor renewal slipped past you. Spreadsheets weren't built for this — Sponsorship Manager was. Track every deal, deliverable, invoice, and renewal in one place so nothing falls through the cracks again.
Pipeline to payout
Track every deal from first message to paid invoice.
Renewals on time
Get reminder coverage before revenue windows close.
Sponsor-ready updates
Share progress without chasing screenshots and docs.
No credit card. No waitlist. Live product.
Built by certified security professionals•Stripe-integrated•GDPR-compliant•Live since 2025
Creator operations dashboard
Pipeline
Keep outreach and follow-ups visible
Renewals
Catch expiring deals before they slip
Portal
Give sponsors a cleaner client experience
For creators with active sponsors
What is a Sponsorship Manager?
A sponsorship manager is the person or system that runs the operations of a creator's sponsorship business — tracking deals through a pipeline, owning deliverables and due dates, sending contracts and invoices, and making sure renewals never slip past their window. For most creators, that role ends up being them, on top of making content.
Sponsorship manager software replaces the spreadsheets, email threads, and Notion pages with one workflow built around how creator deals actually move. Pipeline, deliverables, contracts, invoices, and renewals live in the same place, so nothing falls through the cracks the week you're filming.
Below: how Sponsorship Manager works on day one, what you get on every plan, and the questions creators ask before they switch.
The real cost of “winging it”
Sound familiar?
Lost Renewals
A sponsor quietly stopped working with you because you missed the renewal window. That’s $5,000 – $20,000 gone with no closure.
Sponsor Chaos
Eight active sponsors. Six different email threads. Four calendars. Zero clarity on what’s actually due when.
Invoice Mystery
Did Brand X pay for that September integration? You honestly can’t remember. Your accountant is asking and you’re scrambling.
Renewal Blindness
Three contracts are expiring in the next 60 days. You don’t know which ones — and the conversations should have started last month.
Why us
Why creators choose Sponsorship Manager
Built for ongoing relationships, not one-off deals
Marketplaces and deal-intake tools focus on finding sponsors. We focus on keeping them. Pipeline, renewal automation, and per-sponsor portals built for the long game.
Pays for itself in one saved deal
Most creators recover their subscription cost with a single deal they would have otherwise lost. Pro is $590/year — less than one missed renewal.
Enterprise-grade security, creator-friendly experience
Built by a CISSP and CISM certified security professional. Your contracts, payment data, and sponsor relationships protected with real security — not just a privacy policy.
What you get on day one
Practical workflows you can actually see and use
Practical workflows for every step from outreach to renewal.
Pipeline boardNeeds action
Outreach
Active
Closed
Pipeline Control
Know exactly what needs action
Keep deals, deliverables, and owner notes in one timeline so active opportunities do not get lost in DMs, docs, or inboxes.
Renewal queueReminder armed
Draft outreach14 days out
Follow-up7 days out
Renewal Safety Net
Built-in reminders and follow-ups
Trigger reminders before contracts end so you can pitch renewals early instead of reacting after revenue windows close.
Sponsor portalShared view
Live
Sponsor-Ready Experience
Clear updates without extra meetings
Share progress, timelines, and deliverables in a structured portal so sponsors see momentum without chasing updates.
Built for creators with real sponsor revenue
If you're actively managing sponsor relationships, this is your operations layer.
Podcasters
Six sponsors per episode. Different rotations, different rates, different contract terms. You need a system that scales beyond a shared spreadsheet.
YouTubers
Multiple brand integrations running across recent uploads, each with different deliverables, deadlines, and renewal cycles. Email threads won't cut it anymore.
Newsletter Creators
Weekly ad placements with overlapping sponsor schedules. Selling 8 weeks ahead while managing this week's deliverables shouldn't require a personal assistant.
Mid-size Influencers
Concurrent campaigns across platforms with different content requirements per brand. You need control without complexity.
Stop fighting with spreadsheets
Spreadsheets
- • Manual data entry for everything
- • Forget to follow up on deals
- • Miss renewal deadlines
- • Can't share progress with sponsors
- • No reminders or automation
- • Looks unprofessional
Sponsorship Manager
- • Automated follow-ups and reminders
- • Never miss a renewal again
- • Track every conversation
- • Branded sponsor portal
- • AI-powered proposals
- • Look like a pro
Product tour
Everything you need in one place
Keep the live state of every deal visible in one operating system instead of piecing it together from spreadsheets, inboxes, docs, and calendars.
Deals
Pipeline, notes, owner, status
Finance
Invoice status without extra admin
Sponsors
Branded sponsor updates in one place
Close deals faster
Track every conversation and never lose momentum with automated follow-ups.
Never miss a renewal
Automatic reminders ensure you reach out at the perfect time for renewals.
Impress sponsors
Share live campaign progress with a branded portal they can check anytime.
Stay organized
Replace spreadsheets with a real system built specifically for sponsorships.
M & W
Meet the founders
Built by people who understand the business of sponsorships
Sponsorship Manager is built by a husband and wife team based in Nashville, TN. He brings 25+ years of IT experience and CISSP and CISM certifications — meaning your data is handled with the same standards used by enterprises and government. She brings deep finance expertise — meaning the tool is built around how your business actually works, not just how it looks.
We're not VC-backed. We're not building this to flip. We're building the tool we wished existed for creators who take their sponsorship business seriously.
CISSP Certified
CISM Certified
25+ Years IT Experience
Stripe Verified Partner
GDPR Compliant
Compare plans
| Feature |
|---|
Choosing the right tool
How we're different
Sponsorship Manager vs. other creator tools
Marketplaces e.g., Passionfroot | Inbox Tools e.g., BEGL | Generalist Tools e.g., Creator Desk | Sponsorship Manager Purpose-built for sponsor ops | |
|---|---|---|---|---|
| Great for | Finding new sponsors | Triaging brand emails | Basic creator business management | Managing ongoing sponsor relationships professionally |
| Less ideal for | Managing existing relationships | Long-term relationship management | Sponsorship-specific workflows | — |
| Cost structure | Transaction fees on every deal | Monthly subscription | Monthly subscription | Flat monthly subscription, no transaction fees |
| Best when | Starting out, need deal flow | Inundated with brand inquiries | Need basic project tracking | You have established sponsors and need real ops tools |
Inbox Tools
e.g., BEGL
Great for
Triaging brand emails
Less ideal for
Long-term relationship management
Cost structure
Monthly subscription
Best when
Inundated with brand inquiries
Generalist Tools
e.g., Creator Desk
Great for
Basic creator business management
Less ideal for
Sponsorship-specific workflows
Cost structure
Monthly subscription
Best when
Need basic project tracking
Sponsorship Manager
Purpose-built for sponsor ops
Great for
Managing ongoing sponsor relationships professionally
Cost structure
Flat monthly subscription, no transaction fees
Best when
You have established sponsors and need real ops tools
Social proof
What creators are saying
“Sponsorship Manager has been the most helpful platform to help me manage all the ends and outs of my business — the tedious stuff that would otherwise slip through the cracks. The CRM pipeline keeps all my current and negotiating partnerships in one place, so I always know what I’m working on and where my leads are. The automated follow ups actually get sent on time, resulting in more contracts signed and more invoices paid each month. Trust me, you won’t want to go back to sifting through hundreds of emails or putting up with messy spreadsheets!”
Testimonial coming soon
Testimonial coming soon
Be one of our first featured creators — get 6 months Pro free
We're looking for early creators to share their experience with Sponsorship Manager. In exchange, you'll get 6 months of Pro free and a featured spot on our site.
Apply nowFrequently asked questions
What does a sponsorship manager do?
A sponsorship manager runs the operations of a creator’s sponsorship business: tracking deals through a pipeline, owning deliverables and due dates, sending contracts and invoices, chasing payments, and making sure renewals do not slip past their window. The role is part deal-closer, part project manager, part account manager — and for most creators it is a job they end up doing themselves on top of making content.
What is sponsorship manager software?
Sponsorship manager software is a purpose-built tool that replaces the spreadsheets, email threads, and Notion pages most creators use to run their sponsor business. It centralizes the deal pipeline, deliverables, contracts, invoices, and renewals in one workflow so nothing falls through the cracks. Generic CRMs like HubSpot or Pipedrive are designed for SaaS sales cycles and miss most of what makes a creator deal different — a sponsorship-specific tool is built around the work that starts after a contract is signed.
Do creators need a sponsorship manager?
If you have one or two sponsorships a year, a spreadsheet is fine. Once you have four or more active sponsors at any time, contracts running concurrently, and renewals on the calendar, the cost of forgetting one is higher than the cost of any tool. Most creators do not realize how much revenue they are leaking to missed renewals, late invoices, and dropped deliverables until they look — at which point a sponsorship manager (the tool, the role, or both) pays for itself in a single recovered deal.
How is this different from Passionfroot or other marketplaces?
Marketplaces help you find sponsors. We help you manage the sponsors you already have. Many creators use both — marketplaces for new deal flow, Sponsorship Manager for ongoing relationship management, renewals, and sponsor reporting.
I only have 2–3 sponsors. Is this overkill?
Probably yes. The free tier covers 1 sponsor, which is enough to test the product. We're built for creators managing 4+ active sponsors. If you're earlier in your sponsorship journey, tools like Passionfroot or Creator Desk may fit better today. Come back when your sponsor count grows.
Is my sponsorship data secure?
Yes. Sponsorship Manager is built by a CISSP and CISM certified security professional. We use bank-grade encryption, follow GDPR data handling requirements, and have a SOC 2 compliance roadmap underway. Your contracts, payment information, and sponsor relationships are protected with real security architecture.
Can I switch from another tool?
Yes. We support data import from CSV, Notion, and most other creator tools. Our team can help with migration on Pro and Business plans.
What happens if I cancel?
You can export all your data anytime. Cancel from your account settings — no phone calls or retention attempts. We'd rather you come back later when it's the right fit than feel trapped now.
Stop letting deals slip through the cracks
Start free with your first sponsor. Upgrade when your business grows. We'll be here either way.
Built by founders who answer their own emails. Reach out anytime.